What Your Lifestyle Business Website Needs: A Checklist

As a lifestyle small business owner, you know how important it is to have a website that not only represents your brand but also attracts potential customers. Your website is often the first point of contact with your audience, and it’s crucial to make a great first impression. But with so many elements to consider, it can be overwhelming to ensure that your website has everything it needs to be successful. That’s why we’ve put together this checklist of essential elements your lifestyle business website needs to have.

Your Website Needs a Homepage

Your homepage is the first thing people see when they land on your website, and it’s crucial to make it count. Here are the essential elements your homepage needs to have:

• A clear and concise headline that sums up what your business does
• A visually appealing hero image that showcases your brand or products
• A prominent call-to-action button that leads to your main offer or service
• An about section that introduces your business and brand story
• Social proof elements such as testimonials or logos of your clients or features
• Navigation menu that directs visitors to other pages on your website

About Page

Your About page is an opportunity to tell your brand story and connect with potential customers. Here are some essential elements to include on your About page:

• Share your brand’s mission and values
• A brief history of your business and how it got started
• An overview of the products or services you offer
• A list of your team members or collaborators
• Personal elements that showcase your personality and connection to your brand
• Social proof elements such as testimonials, awards or features in media

Services or Products Page

Your Services or Products page should provide visitors with all the information they need to make a purchase decision. Here are some essential elements to include:

• A clear and concise headline that sums up your service or product
• A detailed description of your service or product’s features and benefits
• Pricing information, if applicable
• High-quality images or videos that showcase your service or product
• Testimonials from satisfied customers or clients
• A clear call-to-action button that leads to a purchase or booking page

Contact Page

Your Contact page should make it easy for potential customers to get in touch with you. Here are some essential elements to include:

• A clear and concise headline that encourages visitors to get in touch
• A contact form that collects visitor’s name, email, and message
• Contact information such as your business address, phone number, and email address
• Social media links to your business’s profiles
• If you have a physical location, having a map with directions to your business

Additional Essential Elements

Here are some additional essential elements your lifestyle business website needs:

• Mobile optimization to ensure your website looks great on all devices
• A blog section to showcase your expertise and share helpful tips with your audience
• Search engine optimization (SEO) to help your website rank higher in search results
• SSL security to protect your visitors’ personal information
• Easy navigation with clear and concise labels for each page
• Clear and readable typography to ensure your text is legible and accessible to everyone

We are here to help!

Building a successful lifestyle business website takes time and effort, but by following this checklist, you’ll have all the essential elements your website needs to attract and convert potential customers. Remember to keep your brand’s personality and values in mind when designing and creating content for your website, and you’ll be well on your way to building a successful online presence.

Don’t leave without grabbing our free tool created to get the foundation of your website. Our free Website Planner tool, will be what you need to get started on a great website so that you have the place to add these detailed elements.